Keyword Report Document Outline
Vertical Market Report
for [KEYWORD]
Month, Year
Created by:
The Ask Friend Publishing Company
Monument, Colorado
Table of Contents
Vertical Market
[KEYWORD being reported]
Description of Market
[This section describes the market, including an overview of the
participants, the products and services, and what makes up the eco-cycle to
complete the vertical market as defined.
Size of Market
[This section describes the size of the market, in terms of players,
wholesale product venues, and customer expenditures.]
Report Recommendations
[This section takes into account the size and saturation of the market to
make recommendation of where best to take advantage within the market to create
a successful business.]
Keyword Research
[This section identifies the top keywords and keyword combinations used to
find products and services in this market.]
Top 100 keyword Combinations
The following list contains the top 100 keywords associated with searches for
[KEYWORD], within the Yahoo network (note the words are listed alphabetically,
not the way people necessarily search):
Yahoo Keyword Counts
The following table shows the top 100 keywords searched on Yahoo for
[KEYWORD], and identifies the number of searches for each keyword combination.
Keyword Searches / Results
The following table identifies the top 100 keyword phrases searched, and how
many times they were searched in a month, the number of results within the Yahoo
search engine, and the results to search ratio. The lower the results to search
ratio, the less competitive the keywords are within the search engines.
- Keyword Phrase
- Searches
- Yahoo Result Count
- Results / Search Ratio
Keyword Campaigns in Yahoo and Google
The following table shows, for the top 100 keywords searches, how many
Google and Yahoo campaigns are. An active campaign is defined as someone
actively paying some amount to the PPC engine to advertise the keywords shown.
Keywords with fewer campaigns are less competitive, and may likely have smaller
bids.
- Keyword Phrase
- Google Campaigns
- Yahoo Campaigns
Product Research
[This section reviews the market for available services and both hard and
soft products.]
Major Product Listings for Market
[This section identifies the top products that make up the market, providing
a scope from which to plan your niche within the vertical market.]
Soft Product Opportunities
[This section lists the soft product offerings (e.g. e-Books, how-to videos,
training, etc.) that are available in this market.]
Top Content Resources
[This section lists the top content resources from which you can extract
content for a website or offline brochure.]
Competitive Research
[This section describes the competitive landscape within this market,
including how many web results are found for each search term, the primary
competition, both in the natural results and in the PPC results.]
Top Competitors in Pay-Per-Click Search Results
The following table shows how many companies are bidding and what they are
paying per click within the Yahoo search engine.
- Key Word
- Total Bid Count
- Bid 1
- Bid 2
- Bid 3
- Bid 4
- Top Bidder URL
Sales Research
[This section details the current costs of online sales and lead generation
based on Yahoo and Google pay-per-click programs]
Top Yahoo Bids
The following table identifies the top 100 keyword combinations, the number
of searches for the month, the top bid, the estimated clicks, the estimated cost
per click and the total estimated monthly cost for a #1 position within the
Yahoo network.
- Keyword
- Search Volume
- Top Bid
- Estimated Clicks
- Estimated CPC
- Estimated Cost
Top Google Bids
The following table shows the top 100 keywords, and how many clicks per day,
average cost per day and average cost per click to attain the listed position
within Google Adwords.
- Keywords
- Avg. Position
- Clicks / Day
- Cost / Day
- Avg. CPC
Other Venue Bids
Google and Yahoo are the top two PPC engines, but there is a large and ever
growing 2nd and 3rd tier market of PPC engines that you should consider when
advertising on the Internet. Although Google and Yahoo start at 10 cents per
click and rapidly increase from there, many of these other PPC engine start at a
nickel or even a penny and have much less competition for your keywords.
Business Resources
[This section describes some of the business resources you can use to build
your web business]
Domain Registration Companies
[This section lists various low-cost domain registration companies]
Web Hosting Companies
[This section lists various low-cost web hosting companies]
Web Development and Marketing Companies
[This section lists various web development and marketing companies]
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